Super Bowl debut We generated some A.I. Super Bowl weirdness to remind 3.5 billion people that artificial has no place in sports or your sports drink. Brand performance Accelerating sales towards $1 billion with branded performance. Getting millions to Unbox Better. Social first product launch The best performing product launch for BODYARMOR to date. Stirring up the competition Nikki Glaser vs. Goliath. How to take on the entire coffee category. Galactic product launch Tapping into kid fandom to reach a new gen of moms with a series of stellar product launches. Scaling the brand globally Igniting awareness with a creative engine that connected Thomas & Friends to 30 countries around the world. Tiny escape room, big impact Learning the signs of the disease was the key to getting out. We generated over 1.5M impressions in under 24 hours. A powerful repositioning The Why of Wealth - a platform unlike anything in the category, focuses on the motivations that transcend money. Outpacing rival Toyota Despite being outspent 5-to-1, we outpaced Toyota in sales - proving that Around here, we Honda. Transformation from the inside out How we dramatically repositioned Symmons as the smarter, more beautifully engineered choice. A social first revival How we reintroduced a classic game to a whole new generation of players. Conquering category giants Tapping into instant gratification to instantly succeed against the big spending category giants. Rising above category convention We introduced a new innovation by airing out some very sensitive topics. A cooler activation To introduce the new limited edition Joe Burrow bottle, we built the JOE COOLER – a real vehicle for real hydration.
