One of our latest spots for Atlantic Broadband, and a mom on a mission.
Reality Doesn’t Bite:
Why Marketing to Moms Should be Realistic
I graduated from college in 1994 and was literally “coming of age” at the same time that the coming-of-age movie Reality Bites was blowing the minds of Gen Xers all over the country. Today, I am way past my “coming of age” days. I am a long-married, full-time-working, semi-experienced mother of two. Suffice it to say, I am deep, deep, deep in reality. And guess what? I like it.
The newest spot for Arbella Insurance features a young girl and her most-prized possession.
Full Contact’s latest commercial for Cumberland Farms’ delicious Farmhouse Blend Iced Coffee.
Cumberland Farms Farmhouse Blend
We set out to create a campaign that highlighted both the surprising taste and the equally surprising price of Cumberland Farms new iced coffee. To keep the surprises coming, we enlisted the services of summer beach icon David Hasselhoff. But even we were surprised by the consumer response to our “One Surprise After Another” campaign and the international phenomenon that followed.
Consumers began buzzing about the signs. And then they began stealing them – by the hundreds.
The Hoff-napping phenomenon quickly became a news story all across the globe.
After shattering Iced Coffee sales goals, we brought the Hoff back for a second year.
A household name throughout the rest of the world, this global baby feeding brand had little brand awareness in the US and Canada. We helped Tommee Tippee change all that, by creating this disruptive and wildly effective digital, social and print campaign.
Instead of replicating all the other brands in the category with their warm and fuzzy approach, we chose a more realistic direction; one that humorously suggests feeding time can be a lot less dramatic when Moms choose the bottle brand that’s closer to the natural way of doing things.
Arbella came to Full Contact with a challenge: Help them build a connection with a new generation of customers – Millennials. This group represented an enormous opportunity for Arbella but had little awareness of and interest in the insurance category. The client wanted a campaign that would make that meaningful connection with Millennials. We came back to them with a new product idea instead.
Carpartment is a new insurance program designed specifically for the Millennial that combines renters and auto insurance. Our fully integrated campaign around Carpartment was contemporary, humorous and perhaps even a little bit edgy. It was a very different approach for the category and a very successful campaign that has helped keep Arbella moving forward.
Cumberland Farms SmartPay
SmartPay is an innovative mobile payment and rewards program that saves customers 10 cents a gallon every time they pump gas at Cumberland Farms. It is also a game-changer that puts the convenience store retailer squarely at the cutting edge of providing consumers a far more enhanced experience.
From a marketing standpoint, Full Contact had a hand in every facet of SmartPay’s launch including product development and design, user Interface and of course all the messaging and advertising ideas that followed.
Zipcar is fast becoming one of the world’s coolest transportation brands. The product is as simple as it is remarkable; offering cars by the hour or day to an urban audience, with gas and insurance included.
When we began working with them in 2007, their goals were lofty but their awareness was low. We needed to do two things: Get on the radar screen of their city-dwelling target while also hammering away at their extremely aggressive new-member acquisition goals.
We used a full arsenal of innovative and traditional media to spread our message to urbanites across the globe – anyone who needed a car to do something in and around the city.
A brand this simple and remarkable deserves its advertising to be the same way. Our extremely multi-channel campaign was designed to reach the young urban dweller in all the places that they lived, worked and played and positioned Zipcar as the smarter, simpler way to live an active life. It wasn’t just about the car. It was about all the things you could do with the car. It was different, it was inspiring, it was simple, and it worked like crazy.
One of the quickest ways of making a meaningful connection with consumers is by the visual way a brand is represented. This is something that is a unique strength for us here at Full Contact.
We excel at creating logos, packaging, websites, collateral, environmental messaging and other design elements that instantly broaden a brand’s appeal and resonate with the very people we’re trying to connect with.
Castle Island Brewing Co.
Since 2009, we’ve helped Safety 1st with a number of successful initiatives, including the launch of the most advanced car seat safety system ever designed: Air Protect. In this digital video and print campaign, we chronicled an emotional meeting between a real family whose child was saved by an Air Protect car seat and the very people who made that car seat.
New England Baptist Hospital
There are 77 different hospitals in the Boston metropolitan area; needless to say, it is a crowded category. Our job was to make sure New England Baptist Hospital was able to truly stand apart. The good news is we already had a position of strength to start from. They are the only hospital in all of New England devoted exclusively to orthopedics.
But we wanted to do more than lead the category; we wanted to own the whole idea of movement. From the tagline we created, “Expertise in Motion”, to the campaign we built around the idea, our work helped New England Baptist to claim its stake as the only hospital 100% devoted to keeping you moving – a strategic high ground not often seen in hospital marketing.
We portrayed movement as not just an ability we all have, but a wonderful gift – an astounding power you never want to be without.
Cumberland Farms Chill Zone
After observing how young consumers were getting creative making their own customized beverages at the Cumberland Farms Chill Zone, we urged our clients to not only allow the behavior but embrace it. Our Mix Up Yours campaign was an inventive social, digital, mobile, broadcast, and in-store celebration of consumer creativity and social sharing.
To increase engagement, we created a series of memorable characters with distinct personalities – each one corresponding to a different flavor.
Friendsday Wednesday was an innovative social media promotion. It was basically BOGO on steroids – a program that encouraged kids to bring their friends to The Chill Zone.
Timothy FoleyPartner, Creative Director
Over his 25-year career, Tim has earned a reputation as a valued business partner to his clients and as a consistent creative award-winner; accomplishments he holds in equally high regard.
Tim, along with his longtime creative partner, Marty Donohue, started Full Contact based on a shared passion for finding the best way to connect brands with consumers. Since then, he’s been fostering work that does just that for brands like Cumberland Farms, Arbella, Safety 1st, and Zipcar.
Tim’s experience spans across a wide range of industries and media channels. His work on brands like Dunkin’ Donuts, Anheuser-Busch, Stride Rite, Calvin Klein, Top-Flite and Boston.com has helped get tons of attention for those companies while driving strong business results.
Prior to starting Full Contact, Tim spent 12 years at Hill Holliday. He worked on Harvard Pilgrim Health Care, Bank of Boston, Anheuser-Busch, John Hancock and spent eight years on the Dunkin’ Donuts account. Most notably,Tim was the Creative Director and art director on the launch of the “America Runs on Dunkin’” campaign.
Marty DonohuePartner, Creative Director
There is one simple reason to explain the success Marty’s had in his twenty-plus years of advertising; he truly loves what he does.
It shows in the award-winning work he creates, the brands he champions, the relationships he fosters, and the terrific agency he is helping to build.
Marty, along with his creative partner of almost twenty years, Tim Foley, oversees all the creative and production work done at Full Contact.
His brand experience runs far and deep and includes Cumberland Farms, Zipcar, Safety 1st, Disney, Dunkin’ Donuts, Anheuser-Busch, Calvin Klein, CVS, Marshalls, Arbella, John Hancock, Lotus, Fleet Bank, Boston.com, Star Market, Harvard Pilgrim Health Care, and Top-Flite.
Before opening Full Contact, Marty spent eleven years at Hill Holliday, where he eventually rose to the rank of Executive Creative Director.
When he’s not working, Marty and his wife, Marea, live vicariously through their three off-the-wall twenty-something children, but still manage to be in bed by 10:30.
Jen MaltbyChief Strategy Officer
Less than a minute into our very first meeting with her, we wanted to hire Jen. Her impeccable credentials spoke for themselves, but the minute Jen started speaking we knew we found the perfect person to head up our strategic planning department. She wasn’t just an excellent strategic thinker and doer; she was an awesome person, too.
Jen has a remarkable ability to boil down a staggering amount of information, analysis and consumer feedback into a simple, compelling strategic insight. Her background in consumer research and brand planning offers a unique perspective on how and when to tap into the consumer to inspire great work. Jen’s innovative way of thinking and brand storytelling has benefited a host of national and global brands throughout her career, including Bank of America, Kraft Foods, Heinz, Intercontinental Hotels, Tyson, ESPN, Eddie Bauer and Stop & Shop.
And she does it all with great humor and great humanity. Which is why we actually did hire her pretty much after that first minute.
Lauren KimballDirector of Account Management
She’s got an enormous amount of stellar brand experience.
She’s unbelievable with clients.
She has the respect and admiration of everyone in the agency.
She has a smile on her face all day long.
And boy, are we lucky to have her as our Director of Account Management.
Lauren Kimball is an absolute pro in every sense of the word. Before she came to Full Contact, she had worked on an incredible host of retail and financial services brands including Fidelity, Citizens Bank, Keurig, Webster Bank, Monster, IKEA, and Green Mountain Coffee.
She has a knack for rolling up her sleeves, immersing herself in a client’s business, and making great things happen for both brand and agency.
Adam St. JohnArt Director
Adam is one of the truly gifted young creative stars we’re lucky to call our own here at Full Contact. He brings to the table not only a wealth of talent, but a versatility that lets him create world-class work in every medium there is for a variety of different brands.
Some of the brands Adam has worked on both past and present include Sears, Hilton Hotels, Einstein Brothers, Haggar Menswear, Arbella Insurance, Safety 1st and Zipcar.
Adam and his wife, Sally, live in Boston with their 50-pound Goldendoodle, which we believe is a kind of dog.
Amanda CrisafiOffice Coordinator
Amanda is more than just the first smiling face you see when you walk in the door of our Full Contact office. She is the heart and soul and chief caregiver of all things administrative, miscellaneous and fun around here.
She prides herself on taking great care of clients and vendor partners whether they’re on the phone or in the building. She keeps the office stocked and organized with everything you need to keep an agency humming along, and that includes the occasional batch of freshly baked cookies or brownies.
She goes to great lengths to make sure every employee is taken care of on a daily basis, especially on their birthday or work anniversary! She is a harvester of endless sweet treats, sommelier of Friday afternoon wine celebrations, and the best damn office decorator you’ll ever find.
Amanda also works closely with vendors to ensure all invoices and bills are paid in a timely matter. On top of all that, she keeps track of media buys, credit card flow charges and time entry.
When not in the office Amanda can be found going to the gym or attached at the hip to her two older sisters who live only seconds down the street from her in the North End. She also has an irrational obsession with penguins that we’ll not get into here, but please feel free to ask her about it when you call or stop by.
Amy RappeportCreative Services Manager
Do you know how every company has that one person who nobody can do anything without? For us, that’s Amy.
Amy is the heart and soul of all things creative and production around here. The ultimate multitasker, she is in charge of virtually the entire workflow generated throughout the company; everything from banner ads to websites to packaging to POP to television spots.
When she’s not doing that, she is responsible for managing, scheduling, recruiting, encouraging, inspiring, and (when necessary) ridiculing the creative staff.
Prior to joining Full Contact, Amy had been the Senior Traffic Manager for eleven years at Hill Holliday, where she worked on accounts like Dunkin’ Donuts, LoJack and Fleet Bank.
We are so happy she’s part of our family; the part that makes us all better at what we do.
Brian DederingArt Director
Brian is an Art Director who comes to Full Contact from the Midwest, which makes him much nicer than the a lot of us Northeasterners. His experience spans across mediums for a wide range of clients big and small. He got his first taste of agency life doing internships at CP+B in Boulder then DDB in Budapest. After settling back in the states, he spent five years in Chicago working at DraftFCB and HYConnect.
Brian has worked on a variety of clients over the years including Kraft, Kmart, Motorola, Greenpeace, Museum of Science and Industry, EGO lawnmowers and Arlington Park.
Brian was born and raised in Wisconsin. Ironically he was lactose intolerant and couldn’t eat cheese until he was in sixth grade. Despite that minor setback he has fond memories of his homeland and is still a fanatical Wisconsin sports fan.
Caroline AylwardProduction Coordinator
Caroline has quickly become the production equivalent of a Swiss Army knife at Full Contact. She graduated from Savannah College of Art and Design in 2012 with a degree in Film & Television and a minor in Dance. After some freelance editing work in Savannah, GA, she worked at Whitehouse Post Chicago, introducing her to the world of advertising. Caroline was the face of Whitehouse’s headquarters office doing anything from answering phones to booking travel to hiring interns. After a couple of years in Chicago, she moved back home to her birthplace, Boston.
Here at Full Contact, Caroline produces radio, edits video and assists with each and every facet of the production process. To keep the creative juices flowing outside of work, she also dabbles in creative writing and directing. To keep the athletic juices flowing, she relives her high school volleyball glory days.
As a huge fan of healthy eating and music, you can usually find her chopping vegetables in the kitchen at lunchtime or updating her latest Spotify playlist.
Over the past several years, Chris has begun to create quite a name for himself among his clients and colleagues alike.
He’s an award-winning copywriter who, in true Full Contact fashion, excels at executing in every medium there is; including television, print, radio, online, packaging, out-of-home and social. The work he’s done for Cumberland Farms, Zipcar, Atlantic Broadband, Au Bon Pain, Disney and Safety 1st has had a tremendous impact in developing meaningful, memorable, ownable and effective brand voices.
Along with his longtime art director partner, Kevin Barlow, Chris has become a smart, insightful and immensely talented force in the creative ranks of Full Contact. We don’t make the meaningful consumer connections we do around here without their invaluable contributions.
Dan GrossManagement Supervisor
Dan found his love for advertising almost 10 years ago, and he’s put a ton of passion and energy into it every day since. He spent the first few years of his career at Arnold Worldwide, primarily working on the McDonald’s business in addition to other restaurant brands. At Full Contact, Dan lends his considerable skills to Cumberland Farms, Papa Gino’s and D’Angelo Grilled Sandwiches. Dan isn’t your traditional account guy; he has worked in strategic planning, integrated production and has even dabbled in copywriting. His enthusiasm and passion for great creative and thorough knowledge of restaurant, social media marketing and best practices make him a standout. Dan has a deep understanding of integrated production and has led projects across multiple mediums including CPG, interactive, social, POP, OOH, print, TV, radio and everything in between.
Some of his more notable accomplishments include leading and launching the McDonald’s viral “Singing Fish” TV campaign, relaunching the Egg McMuffin in 2012 with the “Egg McMuffin of” integrated campaign, and managing the day to day operations of the national and regional McDonald’s account. He’s a go-getter who welcomes responsibility and a good challenge. Put him on something, and he’ll find a way to make it happen. Dan not only loves working on food and beverage brands but is an avid home cook and involved in the Boston restaurant landscape.
Faye DoyleAccount Director
Faye is yet another shining example of why we think Full Contact has some of the best account management talent of any agency any size in New England. Before joining us she was a VP Marketing Director for Arnold Worldwide. Her 10+ years of integrated marketing experience runs the gamut of every consumer touch-point for a remarkable variety of brands; Panasonic, Wrangler Jeans, Johnston & Murphy, Centers for Disease Control & Prevention, GreenPoint Bank and Tyson Foods to name just a few. The seven years Faye spent on Tyson provides a great snapshot of her capabilities, as she led all the strategic and advertising initiatives including multiple new product launches for this international food giant.
She’s buttoned up beyond belief; she’s as smart as they come; and she’s exactly who you’d want on your team. Which is why we love having her on ours.
Giola VeliajAccount Manager
Don’t let her height fool you. Giola is a five-foot-zero-inch bundle of infectious energy. Incredibly organized and as buttoned up as they come, Giola is exactly the type of account person that clients and other account people love having on their team. Before joining us here at Full Contact, Giola began her agency experience with Digitas in Boston, managing digital campaigns for the Bank of America Merrill Edge and Preferred Rewards accounts. When she’s not working like crazy, she enjoys travel, reading and warm summer weather.
Jesse FosterJunior Art Director
Jesse is the ultimate example of someone who knows how to hit the ground running. Just one week after graduating from the Art Institute of California San Diego, Jesse moved across the country and began his advertising career here at Full Contact.
What Jesse lacked in agency experience, he quickly made up for with his ability to adapt to and take on assignments for a large variety of clients and an even larger variety of mediums such as digital, social, out-of-home, print, collateral and in-store merchandising and POP. Jesse has done work for Cumberland Farms, Moo premium business cards, New England Baptist Hospital, Arbella Insurance, Good Sports and Papa Gino’s to name a few.
Jesse spends most of his free time playing drums, which he did professionally for two years before discovering the wonderful world of advertising.
Jonathan has been a part of the Full Contact family longer than any other person not named Tim Foley or Marty Donohue. He began his career with us over seven years ago as an intern, where his various tasks included building furniture, answering phones, painting walls and hand-delivering RFPs in order to meet deadlines. Since those early days, Jonathan has wildly expanded his considerable skill set to include composing music for commercials, filming/editing videos, and appearing as background talent; all of which have helped prepare him for his current role as Producer. Jonathan has already produced over 50 TV spots and online videos, and nearly 100 radio spots for brands like Cumberland Farms, Arbella Insurance, Zipcar, Safety 1st, Bertucci’s, Stride Rite, Atlantic Broadband, Papa Gino’s, D’Angelo Grilled Sandwiches and many more. In his free time, Jonathan writes, records and performs original music in the Boston area, diligently tries to manage the size of his Netflix queue and DVR, and lives in an artist condo amongst piles of books, records, guitars and a grand piano.
Kate SumnerDirector of Finance & Operations
One of the things that surprises people about our ad agency is how well run we are as a business. A lot of the credit for that distinction goes to Kate Sumner, our Director of Finance & Operations.
Kate makes sure we are always running a tight ship for ourselves as well as our clients. She also keeps a sharp eye on our accounting, billing, contracts, administration and day-to-day operations.
She is a true expert in her craft. Before she joined Full Contact she spent 22 years at Hill Holliday, one of the best run agencies in the country. Kate spent most of her time there as VP Controller. She is an absolute pro at what she does, and we are thrilled that she is such an essential part of our team.
Kevin BarlowArt Director
Kevin represents the very best of the next generation of advertising creative talent, and he’s been a tremendous addition to our ranks since he joined Full Contact in 2008. After graduating from Hartford Art School, Kevin got his start in advertising as a production artist at Wallwork & Curry in Boston. He quickly learned the ropes and propelled to the rank of Art Director within a few years.
We hired him because we thought he possessed not only a great sense of concept and design, but because he had a work ethic that was both refreshing and rare for a young talent.
Since he’s been with us, Kevin has made an extraordinary impact working on great brands, such as Cumberland Farms, Atlantic Broadband, Zipcar, Au Bon Pain, Uno, City Sports and Disney. His work has contributed significantly to a number of our client success stories, and he’s managed to win a number of prestigious creative awards along the way.
In his free time, Kevin enjoys visiting his home state of New Hampshire and rooting on his favorite New England sports teams.
Kristie MilesSenior Designer
Kristie has been the heart and soul of Full Contact’s design department for a few years now, and we couldn’t have dreamed up a better person to lead the charge. Upon earning her BFA with departmental honors from the Massachusetts College of Art and Design, Kristie held positions as a print designer, interactive designer and motion graphics designer. She has previously worked on a wide range of projects from motion graphics to environmental graphics to website design to packaging to creating design and messaging strategy for clients as diverse as the American Institute of Graphic Arts, Racepoint Global and CVS.
Just prior to joining Full Contact, Kristie worked at Continuum, a design and innovation consultancy, where she was lead designer on the redesign of 12,000 Sprint retail stores nationwide. They successfully improved the customer experience through rethinking retail organization and layout, messaging strategy and defining a new visual language in store graphics and POP.
Since joining Full Contact, Kristie has continued to work in many different facets of design including interactive, experiential, website design, brand identity and collateral for clients like Cumberland Farms, Olivio, Zipcar, Arbella Insurance, Papa Gino’s, D’Angelo Grilled Sandwiches and Castle Island Brewing Co.
Lauren HargroveAccount Supervisor
Lauren has quickly become one of the rising stars of the Full Contact account management department. She joined Full Contact in 2011 and jumped in with both feet, playing an instrumental role helping to manage the day-to-day account service responsibilities of brands like Cumberland Farms, Stride Rite, Atlantic Broadband and Tommee Tippee. Prior to joining Full Contact, Lauren worked at another Boston-based advertising agency, Small Army, for almost three years where she worked on SolidWorks, New England Organ Bank and Good Sports.
Lauren also happens to be a devoted Pittsburgh Steelers fan in an office filled with maniacal Patriot lovers. And yes, we let her know it pretty much every Monday morning during football season.
Lisa JeonJunior Designer
Lisa first honed her crazy-good design skills as well as her ability to make great things happen quickly while creating many of the digital assets and branding elements for WEEI, WAAF and WRKO radio right here in Boston. She gained a great amount of experience creating brand identity, design and advertising work for a variety of clients including the Red Sox, Celtics, Bruins and Patriots, as well as learning the importance of social media as a key marketing device.
Because of her love to learn and refusal to admit defeat, Lisa has become quite the jack-of-many-trades here at Full Contact. Lisa designs for print, packaging, logo and brand identity, all things web and also loves to code and dig into more and more programming in her free time.
Outside of work Lisa has a regimented schedule of going to trivia, eating good food and singing karaoke.
Rachel PoorEarned & Owned Media
Rachel brings over 10 years of social media marketing experience to the Full Contact team. You see, Rachel was “doing” social media before there was…well, social media. Starting her career in public relations she quickly understood the power of word-of-mouth recommendation and noticed early trends in how people were connecting in online communities, forums, blogs, etc. She knew that was the future. When social media as we know it today came on the scene, she sought out ways to connect with community managers/admins on behalf of clients like Canadian Club Whisky, Cruzan Rum and H&R Block to cultivate relationships with these brand influencers.
Today, Rachel oversees all things social at Full Contact – strategy, community management, influencer activations, etc. She has worked with clients such as Zipcar, Cumberland Farms, Pumpkin Masters, Signature Brands, Tommee Tippee, Papa Gino’s, D’Angelo Grilled Sandwiches and more.
A native of the great state of California, Rachel has a love for the outdoors. When she isn’t “plugged in,” you can find her teaching a yoga class, shredding the gnar on her snowboard in the winter and doing something – anything – somewhere near water in the summer.
Tiffany TraversTraffic Manager
Tiffany has been climbing the Full Contact not-so-corporate ladder since she joined us fresh out of Purdue University in 2010. She began her career here as a receptionist and our first ever Office Coordinator, and quickly made a name for herself as someone who was supremely organized, easy to work with and ready to handle even more responsibility. Fast forward a couple of years later, and Tiffany is now managing the traffic and flow of every job for every client that comes through Full Contact. Her organizational skills and attention to detail make her the ultimate multitasker, which helps to ensure the on-time and orderly flow of all work from job initiation to its release and billing. This includes print insertions, out-of-home, POP, banner ads, experiential, and direct marketing. Tiffany’s educational background in Communications and Design has provided her with the crucial skillset to be the super glue between the Account Service and Creative departments.
When she’s not keeping the rest of us on time and humming along, Tiffany spends her time being quite possibly the most devout Boston sports fan in the history of Boston sports fans.
Tim BunkerSenior Copywriter
Tim is an excellent veteran creative thinker and doer, one of those go-to talents you just love to have on your side. Together with Adam St. John, these guys make for one unbelievable and accomplished creative team.
Tim’s amassed over 12 years of experience working for a number of great agencies on a lot of terrific brands, including Walgreens, The Oxygen Network, Northwestern Mutual, Eight O’Clock Coffee, Arbella Insurance, Safety 1st and Zipcar.
Born and raised in Kansas, Tim is a proud Jayhawk alum now living in Boston and married to his awesome art director wife, Stephanie; not to be confused with his awesome art director partner, Adam.
Tom AllinStrategic Planner
Tom brings to Full Contact a remarkable and refreshing combination of intelligence, strategic insight, phenomenal work ethic, and great humor; and he does it all with a deep southern drawl.
You see Tom happens to hail from way down South, and we don’t mean Plymouth. We mean Jackson, Mississippi. Before joining Full Contact, he worked on a host of brands including Viking Range, Entergy, the University of Mississippi, American Cancer Society, Bank of the Ozarks and the Mississippi Development Authority.
A former Teach For America corps member in the Mississippi Delta, Tom brings a wealth of experience to non-profit branding and campaign communication.
Tom lives with his wife and wild Standard Poodle in Somerville, where they try to find a bar that shows UNC basketball games.
Hannah BlackAccount Coordinator
Hannah is the very definition of “dynamo.” She’s a quick learner, an eager go-getter, and willing to help do whatever it takes to make things happen – all with a smile on her face. Before joining us here at Full Contact, she spent some time as an Account Coordinator at Wallwork Curry McKenna.
Hannah is also quite the accomplished gymnast, and in our spare time we try to convince her to use the cubicle walls as a balance beam. Nothing’s come of our efforts yet, which proves how smart she really is.
Allison ChildsDirector of Marketing
We couldn’t have dreamed up a better person to be our Director of Marketing than the real-life Allison Childs.
Throughout her career, she’s found a way to balance the promise of a great idea with the reality of making it happen. While she’s a sound strategic thinker and accomplished storyteller, she’s also a doer; just what we need here at Full Contact to propel our own brand and the brands of our clients forward.
Whether it’s creating custom content, delivering a strong data-driven strategy or spotting trends in the marketplace impacting a client’s business, Allison has a knack for making the story the hero.
Allison comes to us with boatloads of experience in everything from ad agency account management to marketing, production, and consumer insights. She’s worked at incredible companies like Mullen, Arnold Worldwide, Communispace and Jamtron.
She’s worked on incredible brands like American Legacy Foundation’s National truth® Campaign, Carnival Cruise Lines, Coca Cola, Kraft Foods, Citibank and Walmart.
When she’s not working up a storm, Allison can be found skiing the green mountains of Vermont in the winter or sailing the seas around Cape Cod in the summer – with her husband, her chocolate lab Norman, and the appropriate seasonal cocktail.