How do you stand out in a category of behemoth cable providers? You zig, you zag, and use your amazing service and hands-on local presence to run circles around the big guys. Literally. Full Contact’s latest ‘What You Want’ campaign takes the otherwise ordinary Atlantic Broadband service van and turns it into a one-of-a-kind service icon that delivers what customers have been longing for from their cable service provider: everything.
Amidst a sea of warm and fuzzy mother and child moments canvassing the infant feeding category, Full Contact and Tommee Tippee are proud to take a more realistic and humorous approach to baby bottles with the launch of our “Feeding Without the Drama” campaign. Aided by photographer Matt Hoyle’s striking portraits of babies at their cheekiest, the new campaign tells new moms that switching back and forth between bottle and breastfeeding can be a whole lot less dramatic when they choose a bottle that’s closer to nature.
Full Contact wanted to create an out-of-this-world campaign that positioned Stride Rite’s new Star Wars shoes as a direct extension of a kid’s wildest fantasies. What better way to do that than by strapping kids in the shoes, and then transporting themselves into an animated adventure of their own creation. Check out the spots below…
We wanted to make an emotional connection with moms in a way that was unique to the Stride Rite brand. We focused on those extremely meaningful moments between mother and child where shoes play a small but crucial role. The spots touched on the craftsmanship behind each and every stylish shoe, but more importantly created a tender emotional halo that was not previously associated with the brand. It wasn’t just about the quality of shoes anymore. It was about the joy of motherhood. Hope you enjoy the spots.
2013 has already gotten off to a hot start for our Full Contact team. In January, we pitched and won Atlantic Broadband, a terrific internet, cable and phone provider serving the Mid-Atlantic and Southern states. In February, we pitched and won New England Baptist Hospital, renowned for being the only hospital in the Boston area that specializes exclusively in orthopedics.
These two wins help keep our considerable new business momentum going. In addition to Atlantic Broadband and New England Baptist Hospital, Full Contact also added Stride Rite, Arbella Insurance, and Tommee Tippee to our client roster in the past 14 months. And there’s more to come for sure.
As innovative new product launches go, SmartPay could not have been more perfectly timed. Gas prices are once again going through the roof. By signing up for SmartPay, Cumberland Farms customers can save 10 cents a gallon on every gallon, every time. Whether you use a SmartPay card or the SmartPay mobile app, you’re guaranteed to be paying less for gas whenever you pump at a Cumberland Farms. Full Contact helped create all the work for this integrated campaign, including website and mobile app design and development, in-store messaging, digital advertising, radio and TV. Here’s just one example of the campaign. Check out the TV spot below.
Stride Rite has teamed up with the Avengers and Full Contact to launch a whole new line of super-heroic shoes for kids. Full Contact created a 30 second spot to introduce an Avengers version of Stride Rite’s all new X-Celeracers shoes. It’s the first of three new TV spots Full Contact is doing for Stride Rite, an account we won in a competitive review back in December of 2011. Check it out below.
In the latest work for our client Stride Rite, Full Contact shows just how exciting a kid’s shoe can be. The new Spiderman X-Celeracers can transform any kid into a superhero, imaginatively speaking of course.
Full Contact and Cumberland Farms are at it again with our latest television campaign for Farmhouse Blend Coffee. The ‘One Surprise After Another’ Campaign broke this week to rave reviews, with this first spot featuring none other than the man, the myth, the Hoff.