Indulgence doesn’t get more eye catching than this. We’ve redesigned the packaging for our client Cumberland Farms’ line of premium ice cream. The much loved, long time favorite of so many Cumberland Farms customers has a fresh completely new look and is attracting a lot of attention in the coolers. The new packaging launch also introduced four brand new flavors – Toasted S’Mores, Cappuccino Craving, Caramel Craze and Banana Bonanza – along with the nine existing flavors including Chocolate Brownie Bash, Peanut Butter Persuasion and Cherry Casanova to name a few. Who says a classic can’t also be modern?