Cumberland Farms is always looking for new products to fit their customer’s lifestyle and offer them at a great value to fit every budget. The newest addition to Cumberland Farms beverage cooler is no exception. We designed new packaging for Spritz, a zero calorie sweetened fruit flavored sparkling water. Spritz is perfect for people who are health-conscience, but refuse to compromise on flavor. The new line was an instant hit and we expect as summer temps rise, so will the demand.
Dorel Juvenille Group’s International Brands team challenged us to develop a unique marketing strategy to create buzz and excitement around their Quinny and Maxi Cosi brands and really get moms and moms-to-be talking.
The result was a bold and aggressive OOH campaign in New York City featuring the super stylish Quinny “Buzz” stroller and the high-quality, lightweight Maxi Cosi “Mico” car seat.
This highly targeted campaign ran in bus shelters, subway panels, phone kiosks and newsstands within 10 blocks of key retailers throughout Manhattan.
Full Contact continues to bolster its creative department by welcoming Timothy Bunker as Senior Copywriter. Tim has spent the previous three years at Downtown Partners in Chicago where he created memorable campaigns for brands like Walgreens and the Chicago Convention & Tourism Bureau. A native of Kansas and self-described proud Jayhawk alum, Tim comes to Boston with his wife Stephanie. As the fourth Tim to join our ranks, Full Contact is now 1/5 Timothy.
We are extremely excited to announce our latest addition to the creative ranks at Full Contact. Adam St. John joins us an Art Director. He comes to us from Y&R Chicago where he did a ton of terrific work for Sears, Hilton, Einstein Brothers Bagels and Haggar Menswear. He and his girlfriend Sally are excited to have moved to Boston with their 50 pound Goldendoodle name Olive.
Cumberland Farms has been enjoying tremendous success the past few years with the Chill Zone, a frozen and fountain beverage dispenser that takes up almost an entire wall of their stores. If only they could take that success and bottle it. Well that’s exactly what we helped them do, by designing the packaging for a whole new line of bottle beverages bearing the same name and flavors as their frozen counterparts. So far the results of the new launch have been astronomical. We’ll drink to that.
We are thrilled to announce that the Full Contact family is growing once again. Timothy Cohane has just joined the Full Contact team as Group Account Director. He comes to us from UPROAR Youth Marketing, where he helped run the Hasbro account. Before that, he also spent several years at Reebok as Marketing Manager. He is a graduate of Boston College and got his masters from UMass. He lives in Plymouth with his wife and children and is lovingly referred to here as T3.
When Fisher Boy asked us to help bring family fun to the frozen seafood category, Full Contact gladly answered “Aye, Aye.” Our introductory “We Bring the Fun to Fish” campaign burst onto the national scene, with our wonderfully odd “Fish Goggles” TV commercial leading the way. The campaign has been a huge success for our new client, and we couldn’t be happier. Here’s just a taste of our latest Fisher Boy fun. 
Our friends at Mass Audubon do an amazing job at connecting all sorts of people with the incredible wildlife that lives around them. Full Contact couldn’t be more honored to help them achieve this awesome mission. The ‘Your Great Outdoors’ campaign is our brand new campaign for this terrific client. Here are just a few examples of the online work..
Zipcar is by far the smartest, simplest way to own a car in and around the city; because you don’t actually have to own one at all. The “cars by the hour, cars by the day” mantra has been at the heart of the Zipcar brand for over a decade, and Full Contact is very proud to be working side by side with our client to bring our Wheels When You Want Them message to as many urban dwellers as we can; in as many attention getting ways as we can. Our latest work is just another example of that.
It was just last August we became agency of record for Fisher Boy, a High Liner Foods brand that offers a complete line of breaded seafood products. We’ve been busy with them ever since, and one of the things we’ve been working on is the first TV commercial they’ve done in a very long time. The Fisher Boy brand is all about families, fun, and of course, fish; and in this new spot entitled “Fish Goggles”, we bring all three together in a very different way indeed.
