May 12, 2016 Full Contact

New Campaign for Cambridge Savings Bank

Just nine months after solidifying our partnership, we are proud to announce the launch of our new brand campaign for Cambridge Savings Bank, their first in over five years.

In the months leading up to the launch, we started from the ground up exploring CSB’s customer, category and company to develop a solid strategic foundation that highlights the bank’s genuine commitment to making every customer feel like their only customer.

Using their new positioning as a jumping off point we got to work creatively, rethinking their brand identity and personality and producing work across all consumer touchpoints including website, TV, outdoor, print and radio.

We couldn’t have had a stronger partnership or better clients to work with throughout this process and we can’t wait to see the results.

Please see below for a few of our favorite executions (although honestly, how do you pick a favorite child?).

CSB Blog Post Work

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