The adventures of Thomas & Friends™ continue! Boston-based Full Contact has been selected as the new advertising agency of record for Thomas & Friends, a brand in the Fisher-Price portfolio. With this new partnership, Full Contact will drive creative strategy and production of global broadcast and digital commercials for the overall brand as well as the Fisher-Price® toy line.
“Thomas & Friends has the opportunity to be one of the largest, fastest-growing and most global brands in Mattel’s portfolio. As we looked to the future, we needed an agency that could harness this momentum with fresh creative that will connect with Thomas fans on a deeper level,” said Vinnie D’Alleva, Senior Vice President & General Manager Fisher-Price Friends. “Full Contact presented an exciting creative vision, and we look forward to creating innovative campaigns with them that will bring to life what children and families around the world love most about Thomas.”
“Thomas & Friends is an iconic brand, loved by both children and parents around the world. We’re thrilled for the opportunity to help them take the next big step forward,” said Marty Donohue, partner and co-creative director of Full Contact. “We have had great success at Full Contact making deep, meaningful connections between brands and young families, developing advertising that resonates with both children and adults. This is going to be awesome.”
For media inquiries contact Rachel Poor.