We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.
Under Armour Launches “Unlike Any,” a New Global Campaign Celebrating Women Who Are Beyond Compare
Source: PR Newswire
After incredible success last year with their “I Will What I Want,” a campaign focusing on female athletes and their accomplishments, Under Armour recently released their newest female athlete-focused campaign, “Unlike Any.” The campaign showcases trailblazing female athletes, such as Misty Copeland and Natasha Hastings, with voice overs from spoken word artists, including Saul Williams and Aja Monet. Each advertisement features a prominent athlete, with a spoken word poem inspired by the athlete’s peak performance and determination, telling of how each athlete is truly ‘Unlike Any.’ As noted by Pam Catlett, SVP and General Manager of Women’s, “We’ve built the women’s category at Under Armour on a foundation of innovative products and storytelling that champions her athletic performance. We will continue to break new ground with our women’s business by consistently recognizing the ways in which women are re-defining the athletic experience and by creating great product that meets her evolving needs.” This campaign is Under Armour’s most expensive to date, will feature more than 200 pieces of content through digital and social platforms, and will be running globally.
Starbucks New Campaign Asks: What Does Good Feel Like?
Source: Ad Age
Being surrounded by friends and loved ones. Fantastic. Loud music. Walk on the beach with your sweetheart. All of these answers were in response to Starbucks’ newest video campaign, featuring the question “What does good feel like?” “We love the sentiment of ‘Good Feels Good’ and we’re excited to continue to tell that story as our product offering evolves,” senior VP and executive creative director Leanne Fremar said.The campaign is founded in the idea that the best things feel, well – the best. With the “Good Feels Good” campaign, Starbucks fans will see the launch of three new flavored shaken iced tea drinks, featuring fresh fruit and no artificial sweeteners or artificial flavors. The “Good Feels Good” ad campaign will be running on TV, cable, online video movie theaters, online, and as full-page print ads in magazines and newspapers.
eBay Ads Cast Doubt on Amazon Prime Day Deals
Source: eCommerce Bytes
Just mere hours from Amazon Prime Day, online retail giant eBay launched a new campaign, with clear shots at Amazon Prime’s deals. In each of the 15 seconds advertisements, running online and on TV, a voiceover asks a distressed shopper, “But did you check eBay?” An eBay representative recently made the statement, “Starting today, you’ll see eBay on TV in a new series of ads, challenging people who thought they got a prime deal on their recent purchase with a simple question: ‘Did you check eBay?’” eBay also released a new banner advertisement on their website, with “Their Prime Deal is Our Everyday Deal.” Although not naming Amazon specifically, the campaign is a clear competitive move towards Amazon Prime Day’s customers.