March 8, 2017 Full Contact

What We Found: SNL, Instagram and Virtual Reality

Source: AdWeek

We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.

Instagram Just Added a Feature You’ll Either Love or Hate
Source: Time

We’ve all wrestled with the choice of which picture to post to Instagram before. Because of this, Instagram has added a new photo album feature that allows users to post up to 10 photos at a time. Captions and tags will be applied to the entire set of images, but filters and edits can be applied to individual pictures and videos. Advertisers have been able to post multiple pictures in one post since 2015, but now all users will have the pleasure of doing so as well.

After SNL’s Highest Ratings in 6 Years NBC Prepares the Show’s First Branded Content Spots
Source: AdWeek

SNL’s most recent work featuring Alec Baldwin and Melissa McCarthy has earned the show its highest ratings in 6 years. Recently, NBCU reduced SNL’s ad load by 30% making it the “least commercialized program in all ad-supported TV,” according to the EVP of entertainment group advertising sales. Although many of the season’s sketches appeared to be branded content like Casey Affleck’s Dunkin’ Donuts spoof, viewers have not yet seen the branded content spots. The first two will air in the next few weeks, but exactly when and how remains a mystery. With ratings as high as they are, the spots are sure to reach a very large audience.

Virtual Reality Leads Marketers Down a Tricky Path
Source: New York Times

To use or not to use V.R. technology. That is the question many marketers are grappling with these days. V.R’s rising popularity has caused big brands to look for ways to incorporate the pricey technology in their next campaign. As more and more brands step up to the plate many swing and miss while others hit home runs. Alibaba’s virtual shopping mall was a miss due to the fact that shopping is better suited for reality. On the other hand, Excedrin’s “The Migraine Experience” was a home run and resulted in an increase in sales. Brands have to consider a lot more than the just price when opting in for V.R.

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