April 3, 2017 Full Contact

What We Found: the NFL, Micro-influencers and the Olympics

Source: AdAge

We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.

In a Bid to Pick Up the Pace, the NFL Will Kill Off Everyone’s Least-Favorite Ad Break
Source: AdAge

There are few things New England Patriots fans can agree upon with NFL commissioner Roger Goodell, but this may be one of them. The NFL is working to “meaningfully reduce down time and the frequency of commercial breaks in [the] game,” said Goodell. “We know how annoying it is when we come back from a commercial, kickoff, and then cut to a commercial again. I hate that too. Our goal is to eliminate it.” No, there will not be fewer commercials. Don’t be ridiculous. There will, however, be fewer opportunities to refill your beer with the NFL’s plan to have 4 breaks per quarter instead of the current five.

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
Source: AdWeek

We all know the saying “quality not quantity.” Well, when it comes to influencers for a marketing campaign, the saying holds true, as reported by HelloSociety, an agency that connects brands with influencers for specific campaigns. Micro-influencers, people with 30K social media followers or less, can be more beneficial than celebrities and more effective at reaching a target audience. HelloSociety found that engagement rates with micro-influencers are 60% greater than with celebrity influencers.

NBC Snaps into Winter Olympics
Source: Business Insider

NBCUniversal just partnered with Snapchat for next year’s winter Olympics in South Korea. NBC’s coverage of the festivities with be housed in the live stories and Discover section. For the first time, advertisers will be able to buy sponsored geofilters and other Olympic-themed lenses. To grow their digital business by targeting a millennial audience, NBC will work with Buzzfeed to co-produce Olympic content.

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