June 20, 2017 Full Contact

What We Found: Amazon Prime Discounts, Tequila, and a Barbie Reboot

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We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.

Amazon Prime debuts discount for people on government benefits
Although most consumers pay $10.99 per month or $99 per year for Amazon Prime subscriptions, the online shopping brand will now be offering Prime memberships for just $5.99 per month, for anyone with a state-issued debit card for government benefits. Market analyst Mike Olson states, “It makes it so there’s no component of the U.S. market that can’t be an Amazon customer.” Spokeswomen Julie Law agrees, noting that this discounted membership makes savings “more accessible” to everyone. Although this may not bring in big increases in revenue, Amazon isn’t worried about slowed growth – their stock just hit the $1,000 mark this month.

The Original Most Interesting Man Is Back – In a Tequila Ad
Beloved actor Jonathan Goldsmight, best known for his role as the iconic Dos Equis character “The Most Interesting Man In the World” is back in the advertising world, after being released from his Dos Equis contract last year – but not for a beer ad this time. Now, he’s being featured in Astral Tequila ads. Although Dos Equis owns the rights to “The Most Interesting Man In the World” character, Goldsmith is free to use the same lines he used in previous commercials, in his current work with Astral – such as “I don’t always drink beer…” The 15 second commercial, released just days ago, is described as a “teaser” by an Astral Tequila spokesperson, to be posted on their social channels and websites.  In a press release with the new video featuring Goldsmith, a brand representative noted, “We’ve always wondered what pop culture icon Jonathan Goldsmith really drinks. The answer is Astral Tequila.”

Beyond Barbie: Mattel Plans Digital Transformation
New C.E.O. Margo Georgiadis just started at Mattel in February, but she already has big plans for the brand. Georgiadis plans to cut the company’s dividend and invest the money towards internet connected toys and mobile shopping, versus the classic Barbies and Hot Wheels in physical stores for which the company is best known. “It’s time to reinvent this company to ensure it reflects where consumers and the market is going,” Georgiadis notes. Mattel will lead a big push in digital content, internet-connected toys, gaming, live experiences, and products that promote learning. The new vision for Mattel, as stated by Georgiadis, is a “future-proofed kid-experience company.”

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