To promote Alzheimer’s Awareness month, the Alzheimer’s Association worked with Full Contact to host a free escape room in the center of Boston’s City Hall Plaza. Learning the signs of Alzheimer’s was the key to getting out of the escape room. Participants learned common behaviors of those struggling with the disease, in an effort to raise awareness about the disease and educate users on what to look for in their own loved ones.

Boston’s Mayor, Marty Walsh, whose grandmother was affected, visited the event in City Hall Plaza to show his support for the cause. His participation helped to draw hundreds of Bostonians – some waiting upwards of an hour just to participate.

The experiential event put a positive spin on an otherwise heavy topic, while bringing awareness to a younger generation – the ones who will carry the burden of caretaking. The escape room aspect created a puzzle-like, gamified experience, while also teaching what it’s like to deal with Alzheimer’s. And just like the disease, it required people to work together to overcome it.

Please watch the video to learn more. https://vimeo.com/277488363