With the amount of online data being collected, social media platforms are anticipating how and what holiday shoppers will be buying this year. We pulled together some of the most interesting predictions and new marketing tactics being talked about this season.
Streetwear is the new subculture of fashion we should be paying attention to. Brands like Supreme and Vetements create limited-edition clothing lines, mostly for men, and have people waiting in lines for hours or even days just to get their hands on a new piece of clothing. Knowing the millennial consumer and the value of scarcity has catapulted brands like these to success. Now we’re left wondering what this means for the rest of retail.