I should preface this post with two caveats: I am not looking for a new dog, and I don’t live in Silicon Valley. That’s why I was surprised when, Tuesday morning, I found myself on the website of the Silicon Valley Humane Society.
Before we get started, let me introduce myself. I’m JP, the Strategic Planning Intern here at Full Contact. Over the past three months I’ve been lucky to learn about the world of advertising from this supremely talented group of people, and now I’m getting paid to talk to you about beer. It’s not a bad gig.
With Thanksgiving and Small Business Saturday both just around the corner, the team at Full Contact decided to take a quick break from our regular blog programming to write a quick word of thanks to the small businesses for which we’re thankful. See you next week!
Until recently, I had never heard the phrase “pave the cowpath.” Apparently, though, if my Internet snooping is any indication, the jury is very much out on the idea. So, in the interest of goading the jury along, here’s why I’d vote for paving the cowpath – or at least encouraging more cowpath traffic.