Getting Crafty: Helping Craft Beer Build Market Share

Before we get started, let me introduce myself. I’m JP, the Strategic Planning Intern here at Full Contact. Over the past three months I’ve been lucky to learn about the world of advertising from this supremely talented group of people, and now I’m getting paid to talk to you about beer. It’s not a bad gig. Read more

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Consider the Bathroom

Back in my college days, I used to frequent a coffee shop tucked away off the main drag of town. It was a small, quiet spot that wasn’t particularly great for studying or getting work done. It also had coffee that – in hindsight – was way above my taste buds’ capabilities. Read more

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Finding a Cowpath in Retail

Until recently, I had never heard the phrase “pave the cowpath.” Apparently, though, if my Internet snooping is any indication, the jury is very much out on the idea. So, in the interest of goading the jury along, here’s why I’d vote for paving the cowpath – or at least encouraging more cowpath traffic. Read more

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Pumpkin Peer Pressure: Marketing Seasonal Brands with Competition

We love Halloween; it’s one of our favorite holidays. So naturally we were thrilled to work with our friends at Pumpkin Masters again this year. In case you aren’t familiar, Pumpkin Masters provides a variety of carving tools and patterns that allow even novice carvers to create works of pumpkin art.

Our challenge was to build awareness for Pumpkin Masters during the Halloween season. Read more

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