As an agency committed to making meaningful connections between a brand and their consumers, we got to talking lately, wondering what makes a brand meaningful to consumers. In this series of three posts, we explore differing perspectives from within our agency on what gives a brand meaning. And you can check out the first post here.
I should preface this post with two caveats: I am not looking for a new dog, and I don’t live in Silicon Valley. That’s why I was surprised when, Tuesday morning, I found myself on the website of the Silicon Valley Humane Society.