Happy (New England) Honda Days, everyone.

 The New England Honda Dealers asked us to deliver a SUV-load of holiday cheer to the good men and women who live around here. So, to support their annual Happy Honda Days Sales Event, we looked to the classic things New Englanders experience this time of year. You know – unwieldly trees, awe-struck dolls, unexpected wildlife… and of course, cars that are a perfect match for all the above.

Have a look: 


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Escape Alzheimer’s

To promote Alzheimer’s Awareness month, the Alzheimer’s Association worked with Full Contact to host a free escape room in the center of Boston’s City Hall Plaza. Learning the signs of Alzheimer’s was the key to getting out of the escape room. Participants learned common behaviors of those struggling with the disease, in an effort to raise awareness about the disease and educate users on what to look for in their own loved ones.

Boston’s Mayor, Marty Walsh, whose grandmother was affected, visited the event in City Hall Plaza to show his support for the cause. His participation helped to draw hundreds of Bostonians – some waiting upwards of an hour just to participate.

The experiential event put a positive spin on an otherwise heavy topic, while bringing awareness to a younger generation – the ones who will carry the burden of caretaking. The escape room aspect created a puzzle-like, gamified experience, while also teaching what it’s like to deal with Alzheimer’s. And just like the disease, it required people to work together to overcome it.

Please watch the video to learn more.

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The Casual Conundrum: Diners Expect More from Fast Casual

Sidewalk Cafe Menu Blank for Writing

Sidewalk Cafe Menu Blank for Writing

Call me old fashioned (or just old), but I remember when I was growing up we had four options for dining out – a local pizza place, McDonald’s, the “fancy restaurant” with the real tablecloths and the diner. Being picky or having high expectations for the dining experience wasn’t really an option. You just went where you went and ate what you ate.

Good Lord have things changed.

My kids now have upwards of 40 dining options in a 10 mile radius – and I live deep in the suburbs. Last night, we literally had a fifteen minute debate over which Hibachi place we wanted to go to (of the 4 local options – FOUR. LOCAL. HIBACHI. OPTIONS!).

I provide the above as context for some research we conducted here at Full Contact on the fast casual restaurant space. As a working mom with two kids, fast casual is a frequent savior for me. It’s the go-to when there is no time to make a meal, when we need a break from the weekday meal monotony, or when we are running between errands and just need a quick bite. I think many people view fast casual as a savior for the reasons I note above, but according to our research, that does not mean that people don’t still have high expectations for what fast casual restaurants should provide.


According to our survey* of 751 adults, diners seek benefits more often associated with a sit-down restaurant experience from their fast casual counterparts. For example:

  • 58% of those surveyed want better customer service and 48% were looking for a “more comfortable restaurant experience.”
  • In addition, 39% said they are seeking seasonal menu items and 38% said they would like to see more “unique food offerings to try for a limited time.” So, while they value the reliability of your standard menu offerings, they want you to give them new and interesting options to consider when they visit.

In the coming weeks we will share further findings about the restaurant landscape but for now, if you manage any sort of restaurant brand in this hyper-competitive category (FOUR HIBACHI OPTIONS!), I suggest you consider not just the brands you compete against but also how the increase in competition has fueled the expectations of today’s diner.


[Note: Survey hosted by ProdegeMR. Responses gathered from 751 Adults age 18+; balanced to US Census on age, gender, region and household income]


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What Makes a Meaningful Brand: Representing Diversity

As an agency committed to making meaningful connections between a brand and their consumers, we got to talking lately, wondering what makes a brand meaningful to consumers. In this series of three posts, we explore differing perspectives from within our agency on what gives a brand meaning. And you can check out the first post here.

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