Think about this for a min: Every day, we generate 2.5 quintillion bytes of data. I didn’t even know “quintillion bytes” was a measurement! That’s a lot of data, and how about this for perspective: 90% of the data in the world today was created in the last few years.
I should preface this post with two caveats: I am not looking for a new dog, and I don’t live in Silicon Valley. That’s why I was surprised when, Tuesday morning, I found myself on the website of the Silicon Valley Humane Society.
Before we get started, let me introduce myself. I’m JP, the Strategic Planning Intern here at Full Contact. Over the past three months I’ve been lucky to learn about the world of advertising from this supremely talented group of people, and now I’m getting paid to talk to you about beer. It’s not a bad gig.