Think about this for a min: Every day, we generate 2.5 quintillion bytes of data. I didn’t even know “quintillion bytes” was a measurement! That’s a lot of data, and how about this for perspective: 90% of the data in the world today was created in the last few years.
When thinking about how people decide what products to buy, we usually assume that people make rational decisions based on weighing the pros and cons of different products. In a webinar presented by AdWeek, Dan Ariely, Professor of Behavior Economics at Duke University, offers an entirely different view of the decision-making process.
Ask any marketer and they’ll tell you that today it is both harder and easier to get your message in front of your target audience. There are now more ways than ever to connect with consumers; at the same time, consumers are getting better and better at blocking out messages they don’t want to see. And this fall it’s only going to be more difficult, not less. For anyone who hasn’t added it all up, consumer mindshare is going to be hard to come by for a few reasons.
Here at Full Contact, everyone in the agency brings a different experience from working in a variety of facets of the greater marketing world. We have folks hailing from experiential agencies planning big events for big brands, global holding companies working with clients with some of the largest budgets, in-house experience, smaller boutique agencies, and even work outside of the traditional advertising industry.
You want some totally unsurprising news? Ok, since you asked for it: The way that we talk to and connect with customers is changing. Every day. Nearly every minute. Did you hear that? It just changed again, because a new app or update in Facebook standards or mobile technology just launched.
So we can hardly blame marketers when they say that not only are they overwhelmed by the ever changing digital world but they are working so hard to keep up, sometimes they lose sight of their actual strategy.
Whether you own a local eatery or you’re the CEO of a global restaurant chain, getting more people in the door is often the focus of your time and energy. While filling the top of the funnel for your business and keeping diners coming in is critically important, it shouldn’t ever come at the cost of overlooking the all important bottom of the funnel, when customers are already at the register, ready to purchase, and most open to upsell ideas.