What Makes a Meaningful Brand: Representing Diversity

As an agency committed to making meaningful connections between a brand and their consumers, we got to talking lately, wondering what makes a brand meaningful to consumers. In this series of three posts, we explore differing perspectives from within our agency on what gives a brand meaning. And you can check out the first post here.

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Mom Milestones

Often times, the life of a mom is marked by the milestones of her children. For example, when I think about my 35th birthday I don’t remember much about the day except that it was the first time my oldest daughter ate cake (she stole it from my plate and shoved it in her tiny face). Read more

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Have we Talked about Authenticity Recently?

It seems as though I can’t open a single trade publication lately without stumbling across an article on authenticity. The importance of it; someone who missed it; a brand that rocked it and saw the success. While this topic has been at the center of many recent conversations about branding, it doesn’t seem as though it is going anywhere anytime soon. Read more

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Future Retail Review: Harvard Graduate School of Design

Future of Retail

Digital has been an undeniable disruptive force for retailers. What it has effectively done in a very short time is shifted the power from manufacturers, designers, and retailers to consumers. This has been very problematic for retailers who have either not recognized that fact or not adapted to address it.

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