As a working mom with two, busy, school-aged kids, the fast-casual dining experience is a frequent entrant in my meal-time routine, and I am not alone – the segment is one of the fastest growing in the dining industry.
As an agency committed to making meaningful connections between a brand and their consumers, we got to talking lately, wondering what makes a brand meaningful to consumers. In this series of three posts, we explore differing perspectives from within our agency on what gives a brand meaning. And you can check out the first post here.
It seems as though I can’t open a single trade publication lately without stumbling across an article on authenticity. The importance of it; someone who missed it; a brand that rocked it and saw the success. While this topic has been at the center of many recent conversations about branding, it doesn’t seem as though it is going anywhere anytime soon.
Digital has been an undeniable disruptive force for retailers. What it has effectively done in a very short time is shifted the power from manufacturers, designers, and retailers to consumers. This has been very problematic for retailers who have either not recognized that fact or not adapted to address it.
How one retailer transformed from a last resort to a first-choice destination.
There’s been enough news out there recently about the demise of the brick and mortar store. Brands like Sears, J.C. Penny, Ruby Tuesday and RadioShack continue to struggle and shrink due to the rapid growth of e-commerce and the inability of those brands to stay relevant in the hearts and minds of consumers.