Come to Your Coffee Senses: Part Two

How did Full Contact follow up last year’s wildly successful campaign for Cumberland Farms Farmhouse Blend coffee? By tapping into the awesome and skyrocketing star power of comedian, writer and TV radio host Nikki Glaser. This fully integrated campaign continues to position the delicious 99¢ Farmhouse Blend as the Great No Brainer in the coffee world. Have a look…

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Putting the “New England” in New England Honda

NEHD Accord 2018 New Logo

There are a lot of megabrands who do a phenomenal job marketing themselves to a national, even global audience. The challenges occur when these same brands try to connect with consumers on a more local level. Anyone who lives in the Boston market has seen evidence of this: the baked bean references, Tea Party jokes, and of the course obligatory “pahk the cahh” headline. In some ways it is no different when you see a famous Hollywood actor butcher the local dialect. It is anything but genuine and fails to make a connection with the local audience. Not to mention it just sounds godawful.  Read more

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Real Talk with Cambridge Savings Bank.

Last spring, we sat down on a nice couch. It belonged to Lisa Rodericks, the CMO at Cambridge Savings Bank, and we were there to talk about the evolution of her brand campaign, Always You – an idea that’s all about treating every customer like they’re the only customer. Lisa is cool, very down-to-earth. She told us that she wanted a campaign that felt very real, while telling us in a way that felt, well… very real.

Her team at CSB was doing a lot of things that other banks weren’t. So one by one, Lisa listed them, arguing “Who does that?” And she was right. They had taken the time to develop products and practices that were unique – which, if you know the banking industry, is not easy.

So, we came back to her with an idea that stemmed from that first conversation:

Who does that? We do that.

It was a campaign that embraced the fact that people would be skeptical of a community bank making these claims, and used their disbelief to create simple conversations that helped us put those misconceptions to bed. Here’s a few of the new spots which started airing last month.

These were a lot of fun to make. And it’s always nice to hear that customers are writing in to tell the bank things like, “Great ad. Maybe the first bank ad I’ve ever liked.”

I give a lot of credit to Lisa and her entire team for sharing a vision for where their brand could and should go. And for trusting us to deliver on the idea – which really benefitted from some great casting, great producing and directing from Jonathan Bekemier & Red Tree, editing from Peel & Eat, and sonic landscaping from Mike Letourneau at Soundtrack.

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Happy 10th Birthday!

Blog.001How do you mark a ten-year milestone? We start by taking a look back at where we started and reveling in how lucky we are to work with not only our amazing clients, but also the incredible team of Full Contact rock stars who work their butts off. Every day. We are beaming with pride and are so grateful for the work we get to do and who we get to do it with!

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Full Contact Stoked On All Fronts, Showing Notable Company And Client Growth

With growth at every turn, Full Contact charges full steam ahead into fall. Over the last few months, Full Contact announced several notable client wins: Thomas & Friends, Cambridge Savings Bank, and baby brand Evenflo. From toys to financial institutions, Full Contact’s client roster continues to expand, leading to three key hires: Account Director Rick Butler, Creative Services Manager Liz Hennigan and Director of Business Development Amy Brown Weber. Read more

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Cambridge Savings Bank Selects Full Contact as Agency of Record

Cambridge Savings Bank

Community-focused Bank Turns to Agency with Top Creative and Retail Services Experience

Cambridge Savings Bank, a full-service financial institution, has partnered with one of Boston’s leading advertising agencies, Full Contact Advertising. After an extensive review, Cambridge Savings Bank selected Full Contact Advertising as its agency of record. The agency is charged with executing a brand refresh; the first fully integrated campaign will kick off in early 2016.

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Full Contact Named Advertising Agency of Record for Iconic Thomas & Friends™ Global Business

The adventures of Thomas & Friends™ continue! Boston-based Full Contact has been selected as the new advertising agency of record for Thomas & Friends, a brand in the Fisher-Price portfolio. With this new partnership, Full Contact will drive creative strategy and production of global broadcast and digital commercials for the overall brand as well as the Fisher-Price® toy line. Read more

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