When did Adweek start looking like People Magazine?

Take a scroll through Adweek at any given moment and you’re likely to see the names and faces of numerous A- through D-list celebs and the brands big and small that they are very excited to sign on and support. It wasn’t always this way; in fact, there was a time when a TV or movie celeb wouldn’t have been caught dead promoting a product in a television ad. But, with more and more frequency, celebs are tossing their famous endorsement behind brands from cars to fizzy water. Read more

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