What Makes a Meaningful Brand: Representing Diversity

As an agency committed to making meaningful connections between a brand and their consumers, we got to talking lately, wondering what makes a brand meaningful to consumers. In this series of three posts, we explore differing perspectives from within our agency on what gives a brand meaning. And you can check out the first post here.

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How do you take your coffee? How about with a little common sense.

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Few things are more entrenched and personal than the pleasures of the daily coffee ritual. For some it might entail taking that first long sip. Or enjoying the rich aroma and initial caffeine rush. For others, however, it might involve idling eleven cars deep at a drive-thru. Or tossing a full cup in the trash because it bears no resemblance to what you just ordered. It might even include overpaying for these privileges, and then lining up to do it all over again the next morning. Read more

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