As a lifelong baseball fan, it can become tiresome (and downright depressing) to read obituary after obituary of the sport. Which is why it was totally awesome to watch Monday’s new-format Home Run Derby—and then read the near-unanimous praise yesterday morning.
When I was still a young advertiser, I came across an article, entitled “Marketing Is Dead.” Still being new to the profession, I panicked and immediately sent the article to the agency’s CEO. I needed to spread the word that The End had come.
A few months ago while doing some social listening for one of our clients, I came to a startling conclusion: Loyalty is a precious commodity.
I should preface this post with two caveats: I am not looking for a new dog, and I don’t live in Silicon Valley. That’s why I was surprised when, Tuesday morning, I found myself on the website of the Silicon Valley Humane Society.
Until recently, I had never heard the phrase “pave the cowpath.” Apparently, though, if my Internet snooping is any indication, the jury is very much out on the idea. So, in the interest of goading the jury along, here’s why I’d vote for paving the cowpath – or at least encouraging more cowpath traffic.