There, I said it. That feels better.
I graduated from college in 1994 and was literally “coming of age” at the same time that the coming-of-age movie Reality Bites was blowing the minds of Gen Xers all over the country. Today, I am way past my “coming of age” days. I am a long-married, full-time-working, semi-experienced mother of two. Suffice it to say, I am deep, deep, deep in reality. And guess what? I like it.
Recently, the stars aligned for me, and I was actually able to A) sneak out of the office for nearly a full day and B) spend that time filling my brain with inspiration at the Future M conference here in Boston.
Several months ago, we received some great news: Full Contact had pitched and won the Papa Gino’s account. Naturally, we were pumped to have the opportunity to work for a classic brand that many of us here had literally grown up with.