Reality Doesn’t Bite: Why Marketing to Moms Should be Realistic

I graduated from college in 1994 and was literally “coming of age” at the same time that the coming-of-age movie Reality Bites was blowing the minds of Gen Xers all over the country. Today, I am way past my “coming of age” days. I am a long-married, full-time-working, semi-experienced mother of two. Suffice it to say, I am deep, deep, deep in reality. And guess what? I like it. Read more

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