As a working mom with two, busy, school-aged kids, the fast-casual dining experience is a frequent entrant in my meal-time routine, and I am not alone – the segment is one of the fastest growing in the dining industry.
You want some totally unsurprising news? Ok, since you asked for it: The way that we talk to and connect with customers is changing. Every day. Nearly every minute. Did you hear that? It just changed again, because a new app or update in Facebook standards or mobile technology just launched.
So we can hardly blame marketers when they say that not only are they overwhelmed by the ever changing digital world but they are working so hard to keep up, sometimes they lose sight of their actual strategy.
Ok, I know I have written about grocery shopping before but it just happens to be a category I have been passionate about for years. Perhaps it’s because I started my career working on grocery brands like Stop & Shop, or because I am the primary shopper in my household and have spent countless hours in grocery stores shopping for my extremely hard to satisfy family.
It’s funny how my brain works. Or perhaps it’s terrifying. Either way, my brain perked up this morning when I learned that it is International Women’s Day. I thought – hey Jen, you should write a blog post about being a woman in the advertising world…or something. Almost immediately that made my brain think–remember the women from the The Ad Club Women’s Leadership Forum you went to last week? You should write about them. And THAT made me think about the talk I listened to by the female founders of the McBride Sisters wine company at that forum.
At the end of every year I try to take some extra days off of work to just spend time with my family. As a working mom with a working husband and two too-fast growing young kids, there is no gift better to me than having time to spend with them. And I know I am not alone here, whether you have kids, or pets or plants or Star Wars collectibles at home, having a minute to enjoy the things you love is a precious commodity.