When Not to Target

Source: iStock

Motherboard recently detailed how British firm Cambridge Analytica used a sophisticated algorithm, big data, and psychographic metrics to help Donald Trump deliver tailored messages to individual voters. They got granular enough to basically allow canvassers to knock on doors with what amounts to an individualized creative brief for each unique conversation: information on the personality of the inhabitant, his or her political views, and how he or she feels about certain issues. Read more

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