The Irrational Path to Purchase

man lying on the sofa and holding notebook with onlain shopping site on the screen and phone

When thinking about how people decide what products to buy, we usually assume that people make rational decisions based on weighing the pros and cons of different products. In a webinar presented by AdWeek, Dan Ariely, Professor of Behavior Economics at Duke University, offers an entirely different view of the decision-making process. Read more

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Blurred Lines: Diversifying Agency Roles to Build Better Brands

BlurredLinesHere at Full Contact, everyone in the agency brings a different experience from working in a variety of facets of the greater marketing world. We have folks hailing from experiential agencies planning big events for big brands, global holding companies working with clients with some of the largest budgets, in-house experience, smaller boutique agencies, and even work outside of the traditional advertising industry.

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