Full Contact has a wealth of experience with today’s ever-changing mom. We know what makes them tick. More importantly, we know what it is that can ultimately make a brand fit seamlessly and genuinely into their life.
When thinking about how people decide what products to buy, we usually assume that people make rational decisions based on weighing the pros and cons of different products. In a webinar presented by AdWeek, Dan Ariely, Professor of Behavior Economics at Duke University, offers an entirely different view of the decision-making process.
Here at Full Contact, everyone in the agency brings a different experience from working in a variety of facets of the greater marketing world. We have folks hailing from experiential agencies planning big events for big brands, global holding companies working with clients with some of the largest budgets, in-house experience, smaller boutique agencies, and even work outside of the traditional advertising industry.