We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.
Marketing techniques that may be mistaken as mere social fads are actually the basis for incredibly effective customer acquisition and engagement strategies. Here are three marketing trends that actually are not trends at all, but rather quite sophisticated techniques that many brands have successfully implemented.
We recently worked with Funny Or Die to create some branded content for Cumberland Farms. There’s a pretty simple formula for these things; start with a meat stick joke and write a treatment around it. Voila, you’ve got yourself a funny digital short that proves Cumberland Farms is the perfect place to get coffee, snacks, and tasered.